Your Story Matters

Telling Your Story, Beyond What’s On The Plate, Is A Struggle. It Is Also Your Best Chance For Success.

If you’ve felt the frustrations of…

• trying to communicate a deep connection to the food and drink you serve for it to be ignored

• having people undervalue what you have to offer

• being completely overworked and underpaid to just get through another damn service

We are here to acknowledge the pain and give you a way forward.

Best Served Creative is a restaurant creative agency and consulting firm specializing in developing new models of media, messaging, and marketing. We focus on what we call the Whole House approach, connecting the dots between your biggest business needs: to attract and retain both customers and employees. We mean to educate and empower you to tell your story through content creation, expanding your “four walls” to reach more of the audience that will lead to your sustained success.

Our founder, Chef Jensen Cummings, is embracing the love-hate relationship so many of us have with the restaurant business. He (and our team) are committed to being change agents to usher in a new way forward for this industry. Watch this video to learn more about his successes and devastating failures, and the road map forward from all he's learned on this emotional roller coaster.

Best Served founder, Jensen Cummings, was hesitant about joining social media in 2009. He had long made fun of his younger brother for being on MySpace, but when his restaurant owner (kinda) jokingly threatened his job unless he signed up, he created his first social media profile. Jensen came across the same problem that still exists today: he didn't know what to post. He realized interacting with other people, not just posting, but liking, following, and commenting, was a way to grow. Jensen came up with recipes for how to post on social media effectively and avoid his biggest pet peeve: only posting "buy my shit."

 Jensen's recipes worked too well and he eventually gained so many followers and popularity, it went to his head. He started thinking that his followers were lucky to get a glimpse of his kitchen life and the food he created there. The social media recipes were thrown out the window and every post was "buy my shit." 

This is what restaurants have become on the internet - transactional businesses without the depth of Story and content to build meaningful relationships with their audiences. Don't get caught in that rat race. Your story matters!!!

The reality of the current and the future of how we do business will necessitate you are committed to your audience on social media, to ensure they find the restaurant, visit, and keep coming back. Give your guests that memorable experience, not just when they are “butts in seats.” Give them that experience at any moment of their lives when they could use your brand of hospitality! 

The most common complaint we hear is, “I’m so swamped, overworked, and understaffed. I don’t have enough time to post.” Jensen talks a lot about those exact feelings and how overwhelming they are. Take a deep breath. Own that fear and pain. Now, recognize that you have two choices….Don’t post then and watch how quickly you’ll have much more time to post. Or take this opportunity to capitalize on why you got into this work to begin with: to share your vision, passion, love of food and hospitality. Take your story and turn it into the secret ingredient to your success.